The programme for #makeyourmark, 5 to 8 February 2021 is below.

Information on how to register for #makeyourmark 2022 will be released late 2021.

Time Session
Friday 5 February
17:00–17:20 Welcome to #makeyourmark, the challenges, and what's planned
17:20–18:00 'Profit with Purpose' panel with Q&A
18:00–18:05 Teams Announced
18:05–18:40 Team Dynamics
18:45–19:30 Meet your team and find our your team's challenge topic
19:30–19:50 Next Steps
Saturday 6 February
10:30–10:55 Optional: Yoga or join online for a morning coffee and chat
11:00–11:05 Welcome and setting the scene for today
11:05–11:35 Building Your Idea
11:35–11:45 Break
11:45–13:00 Team Session with Facilitator
13:00–14:00 Lunch Break
14:00–14:30 Social Business Model Canvas
14:30–15:55 Team Session
16:00–16:05 Next steps and setting the scene for the next day
16:10–17:00 Option for groups to continue working
Sunday 7 February
10:30–10:55 Optional: Join online for a morning coffee and chat
11:00–11:05 Welcome and setting the scene for today
11:05–11:30 How to Pitch
11:30–13:00 Team Session with Facilitator
13:00–14:00 Lunch Break
14:00–14:30 Group Work: Build Your Idea
14:30–15:30 Opportunity to 'Ask the Expert'
15:35–15:40 Next Steps
15:45–17:00 Option for groups to continue working
Monday 8 February
17:00–17:10 Welcome, programme for the evening, and introduction to judges
17:10–18:10 Presentations: Session 1
18:10–18:20 Break
18:20–19:20 Presentations: Session 2
19:20–19:50 Time for Celebration!
19:50–20:00 Winning teams and prizes announced

2021 Prizes

First Prize for 'Best Business Idea'

Each team member recieved 3 mentoring sessions with a Business School Alumni, and a gift box from Social Stories Club.

Runners Up for 'Most Financially Viable Idea'

Each team member recieved a gift box from Social Stories Club.

Runners Up for 'Most Creative Pitch'

Each team member recieved a gift box from Social Stories Club.

2021 Judges

The #makeyourmark judges marked the pitches for:

  • Best Business Idea
  • Most Financially Viable Idea
  • Most Creative Pitch

Lorna J. Baird, Student Enterprise Manager, Edinburgh Innovations, University of Edinburgh

Lorna joined Edinburgh Innovations (EI) in January 2018 as their first social enterprise adviser tasked with supporting staff, students and alumni start up their own social businesses. In April 2019 she took on the leadership of the Student Enterprise Team with EI. She has over 20 years’ experience in social and economic regeneration with over 10 years delivering business and social enterprise support. She has worked in the private, public and third sectors and has run her own successful marketing consultancy and two start-up social enterprises.

Lorna Baird

Fumi Kitagawa, Senior Lecturer in Enterpreneurship & Innovation, University of Edinburgh Business School

Dr Fumi Kitagawa has PhD in Urban and Regional Studies. Fumi’s research has centred on how public science generates impact on economy and society; in particular, the role of higher education institutions in the regional development and innovation processes. Fumi has published extensively on S&T and Innovation policy, governance of regional and local economic development, scientific entrepreneurship, and university-industry relationships, covering the UK, Sweden, and East Asia. Most recently, she has completed a study on the impact of industry-based doctoral training in the UK, building research on innovation, skills and competences across organisational boundaries.

Fumi Kitagawa

Luke McKinney, Design Strategy and Client Partner, Nile

Luke is a Design Strategist and Client Partner at Nile. Coming from a background in service design, customer insight and UX, he helps organisations translate their complex needs into tangible human experiences that deliver against strategic goals. A pioneer in purpose-led design, Luke shapes business design practices to deliver results beyond profit. He designed the first-ever Dementia Dog service through to implementation, now operating in both the UK and Australia.

Luke McKinney